5 Reasons to Invest in Women’s Football (Besides Just Doing the Right Thing)

Written By Axel Vade Pruzzo

Let’s be honest: investing in women’s football shouldn’t still be a radical idea in 2025. And yet, here we are—still having to convince brands, broadcasters, and suits in boardrooms that this isn't just some feel-good charity project. It’s a goldmine. A rocket ship. A Beyoncé world tour in cleats. So here are 5 rock-solid, data-backed reasons why it’s time to get on board—before you’re left behind.

1. The Audience Is Exploding

The 2023 FIFA Women’s World Cup smashed records with 2 billion global viewers, a 64% increase from 2019. In Europe, UEFA Women’s EURO 2022 had 365 million viewers, up from 178 million in 2017. That's more than the population of the U.S. watching women kick ass—literally.

And it’s not just eyeballs—it’s young, engaged, digital-native eyeballs. Gen Z and millennial fans are driving this growth, and they want authentic stories, social impact, and inclusive values. Guess which sport ticks all those boxes?

⚽ TL;DR: Women’s football is where the cultural heat is. Brands that want to stay relevant? Better lace up.

2. Return on Investment Is Already Happening

Think this is just a “long-term play”? Think again.

  • In 2022, Barclays extended their Women’s Super League sponsorship, doubling their investment to £30 million.

  • Angel City FC (yes, the LA club backed by Natalie Portman) became the first women's sports team to turn a profit in year one, generating over $11 million in sponsorships.

These aren’t feel-good gestures. They're real returns. The smart money is already moving.

3. Undervalued = Opportunity

Women’s football is the stock you should have bought five years ago. The wage gap, media rights, sponsorship deals—they’re all still wildly below the men’s game, which means growth potential is massive.

  • Women’s football receives less than 1% of total sponsorship spend in sports.

  • Media rights? FIFA sold 2023 WWC rights separately for the first time—and broadcasters came crawling back after underbidding it. (Oops.)

🤓 Nerdy analogy: It's like investing in Netflix in 2007, before Blockbuster knew what streaming was.

4. It Builds Real Brand Loyalty

Fans of women’s football aren’t passive couch potatoes. They’re fiercely loyal, highly engaged, and pay attention to the brands that show up early.

Brands like Nike, Visa, and Budweiser that backed women’s football early have built strong, trust-based connections with fans. According to a 2023 Nielsen report, 64% of fans say they feel more positively about brands that support women’s sports.

So yeah—support women’s football and win hearts and wallets. Not a bad combo.

5. It’s Not Just Football—It’s a Movement

This isn’t just about 90 minutes on the pitch. It’s about equity, empowerment, and progress. Investing in women’s football puts you at the center of one of the biggest cultural shifts in sport.

Need proof? Look at the U.S. women’s national team forcing equal pay. Or Spain’s World Cup champs demanding systemic change. These players aren’t just athletes—they’re activists, leaders, icons.

✊🏽 Investing here isn’t just good business. It’s good history. And yeah, your brand should be on the right side of it.

Final Whistle: Don’t Miss the Goal

Women’s football isn’t a “niche.” It’s the future. It’s diverse, dynamic, and growing faster than a World Cup bandwagon. Investors, brands, and media platforms that get in now are setting themselves up for major wins.

So... are you ready to stop watching from the sidelines?

Get to know our project here!

Axel Vade Pruzzo